Welcome to our step-by-step guide on setting up ecommerce tracking in Google Analytics. If you have an online store and want to gain valuable insights into your customers’ purchasing behavior, ecommerce tracking is essential. By implementing this feature, you’ll be able to track and analyze important metrics such as revenue, conversion rates, and average order value. Let’s get started!
Step 1: Sign up for Google Analytics
Sign up for a Google Analytics account if you haven’t already. Follow the simple on-screen instructions to create your account and set up your website property.
Step 2: Enable Ecommerce Tracking
Once you’re logged in to your Google Analytics account, navigate to the Admin section by clicking on the gear icon at the bottom left of the page. From there, select the appropriate account and property. In the View column, click on “Ecommerce Settings” and toggle the “Enable Ecommerce” option to “On.
Step 3: Add Tracking Code to Your Website
Google Analytics relies on a tracking code to collect data from your website. To obtain this code, click on “Tracking Info” in the Admin section, then select “Tracking Code”. Copy the provided JavaScript code snippet and paste it into the header section of each page on your website, just before the closing </head> tag.
Step 4: Set Up Ecommerce Tracking Code
Now that your tracking code is in place, you need to modify it to enable ecommerce tracking. Locate the line of code that starts with “ga(‘create’, ‘UA-XXXXXXXX-X’, ‘auto’);” and replace it with the following:
ga('create', 'UA-XXXXXXXX-X', 'auto');ga('require', 'ec');
Make sure to replace ‘UA-XXXXXXXX-X’ with your own Google Analytics tracking ID. This modification will enable ecommerce tracking for your website.
Step 5: Track Transactions
To track transactions, you need to send specific data to Google Analytics when a purchase occurs. Locate the code on your “Thank You” or order confirmation page, just after the transaction is completed. Insert the following code snippet:
ga('ec:addProduct', {'id': 'PRODUCT_ID','name': 'PRODUCT_NAME','category': 'PRODUCT_CATEGORY','brand': 'PRODUCT_BRAND','price': 'PRODUCT_PRICE','quantity': 'PRODUCT_QUANTITY'});ga('ec:setAction', 'purchase', {'id': 'TRANSACTION_ID','affiliation': 'STORE_NAME','revenue': 'TOTAL_REVENUE','tax': 'TOTAL_TAX','shipping': 'TOTAL_SHIPPING'});ga('send', 'pageview');
Replace the placeholders with the relevant information for your product, such as its ID, name, category, brand, price, and quantity. Additionally, fill in the transaction details, including the transaction ID, store name, total revenue, tax, and shipping.
Step 6: Test Ecommerce Tracking
To ensure that your ecommerce tracking is set up correctly, it’s essential to test it. Make a test purchase on your website and then check the Real-Time reports in Google Analytics. Go to “Conversions” → “Ecommerce” → “Overview” to see if your transaction appears. This confirms that your ecommerce tracking is functioning properly.
Step 7: Analyze Ecommerce Reports
Once you have data flowing into your Google Analytics account, you can start analyzing the ecommerce reports. These reports provide valuable insights into your customers’ shopping behavior, including conversion rates, revenue, and product performance. Navigate to “Conversions” → “Ecommerce” to explore the different reports available.
Conclusion
Congratulations! You’ve successfully set up ecommerce tracking in Google Analytics. By implementing these steps, you’ll gain valuable insights into your customers’ purchasing behavior, enabling you to optimize your online store for improved performance. Remember to regularly analyze your ecommerce reports to identify opportunities for growth and enhance the overall shopping experience for your customers.